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radicle outdoors

The Ask: Bring a product to life, through the lens of innovation & sustainability, from consumer research to go-to-market over the course of the 18-month long Sports Product Management Master’s Program at the University of Oregon.

Product Development + Product Design: Lizzie Cunningham + Skyler Gilbride

Consumer Research + Branding: Nicole Cattin

Sourcing + Costing: Eli Trimbur + Henry Liu